Work : business Strategy
We believe that good sales and marketing efforts come from sound business strategy. It all comes down to how you generate revenues now and in the future. At the center of this, is your value proposition. We have worked with hundreds of companies and most suffer from not being able to articulate this. Sure, they have a company vision and mission but they are often bland and say the same things as their competitors.
To really be successful, you must understand how you are different and how you can use your strengths to enhance this unique position. Once you have that, marketing becomes a snap. All of the problems and uncertainty that you had simply fades away.