Work : VISUAL BRand Development
Xsalta does more than graphic design, we help clients build visual brands. We have a proven methodology to identify the right "look and feel" for our clients. We also have the design skills to put that visual brand to work in all forms of media.
Juniata College Athletic logo
Profile: Juniata College was looking to upgrade their athletic brand. The current logo was problematic in that it looked more like a falcon than an eagle and it had too many fine details that caused reproduction problems in certain media.
Deliverables:
- Logo
- Logotypes
- Usage guide
PSU Strength
Profile: PSU Strength runs the Penn State workout facilities. They didn't have a logo and were looking to develop a visual identity that could be used on marketing materials, T-shirts and signage throughout the gyms.
Deliverables:
- Logo
- Logotype
- Usage guide
- Web site
- Posters
- Brochure
- Banners
Rock Ethics Institute
Profile: The Rock Ethics Institute was looking to create a cohesive visual identity for the umbrella organization and its four subgroups. The identity was fleshed out in the web site where each of the subgroups migrated from stand alone sites to a single site with a uniform "look and feel".
Deliverables:
- Logotype
- Usage guide
- Web site
- Posters
PowerPlay
Profile: BNI Solutions was looking for a youthful, energetic logo to brand their suite of videoconferencing products called Powerplay. Although a high tech product, they were looking for simple and friendly style for the intended education market.
Deliverables:
- Logo
- Logotype
- Usage on Products
- Print materials
Other Brand Work:
